Why should chefs get away with serving endangered fish or seafood caught in wholly unsustainable ways? Fish2Fork is Charles Clover's website covering four European countries and the United States. It reviews restaurants for the sustainability of the fish they serve as well as the quality of the cuisine.
Why not eat in restaurants that care? Fish2Fork tells you who they are. For the concerned consumer, knowledge is power. Fish2Fork rates restaurants in UK, US and Spain according to the fish they serve and the quality of the information given to customers about where those fish come from and how they were caught.
Chefs and restaurateurs have a responsibility to the oceans and their influence is vital - half of all seafood sold goes across restaurant tables in the US, for instance. Other environmental groups have focused on rating retailers - who do not, by and large, sell the most endangered species.
Fish2Fork has measured changes in restaurant behaviour as a result of its 'name and shame' and 'Top 10' techniques. It plans to enlarge its database of restaurants scored for sustainability thereby providing valuable information for concerned consumers and creating new markets for fishermen who care and fish responsibly.
Fish2Fork rates restaurants
on 3 core criteria: Do they serve
any unsustainable seafood?;
Do they communicate clear
information to customers?;
Do they have an evidenced
commitment to sustainability?
The findings translate into
a rating from 5 Blue Fish down
to 5 red Fish Skeletons.