BLUE’s partners are businesses and individuals with a passion for and
commitment to the ocean. They use BLUE as a platform to promote their
The general public feels let down by environmental campaigners.
People are more careful about where they place their trust. They are
looking for businesses to demonstrate and articulate how they are
actively engaging with and solving environmental problems rather than
indulging in ‘greenwash.’ This is a massive opportunity for forward
thinking businesses with a real commitment to the sustainability agenda.
The added value for businesses provided by partnership with BLUE is
broad, affecting the bottom line for some and increasing brand value and
market positioning for others. It reinforces relationships with clients and
employees as well as attracting new customers.
BLUE provides a unique platform for brands to strengthen how they
Based on information from Cracknell, J., et al.
Where the Green Grants Went 4, (Environmental
Funders Network, November 2009)