Co-Founder and trustee George Duffield is a film producer - and award-winning wildlife photographer - at the forefront of the new wave of film making, in which films are agents for social change and are released in innovative ways. He produced The End of The Line, the documentary feature film about the crisis in the oceans that received a worldwide theatrical release and has been called 'An Inconvenient Truth for the Oceans.'
Co-Founder and trustee Chris Gorell Barnes is an expert in new media, film production and advertising. He is founder and CEO of Adjust Your Set a leading brand communications agency and non-executive director of Eagle Eye solutions, a highly successful mobile commerce platform. Chris is also an angel investor in new media start-ups and was executive producer of The End of The Line.
Chairman and trustee Charles Clover is the author of the book, The End of the Line, from which the film developed. He writes for the Sunday Times but was for 20 years environment editor of The Daily Telegraph. He was the co-author, with the Prince of Wales, of Highgrove, Portrait of an Estate. Charles edits Fish2Fork, an online news site and guide to sustainable fish restaurants, which has strong links to BLUE
Managing Director Rachel Etherington spent the first decade of her career in the private sector, building and managing some of the world’s largest brands. She worked in both London and Sydney. She was appointed Joint Managing Partner of a branding and communications firm where she led their sustainability positioning and worked on a number of environmentally orientated brands. From here, she refocused her career to reflect her environmental beliefs, launching Fauna & Flora International in Australia. Relocating to Europe, and following a year consulting to BLUE and Fish2fork, she has been appointed BLUE’s Managing Director. She holds a number of other board and mentoring positions and continues her work within the private and public sectors to drive the sustainability agenda.
BLUE's board also includes a breadth of expertise from the media, finance, politics, business, legal and environment fields. Trustees include:
Lord Deben, formerly John Gummer, was UK Environment Secretary in a previous Conservative administration. He was described by BBC Wildlife magazine as 'The Environment Secretary against which all others are judged.' He is now chairman of Sancroft that advises a series of multinational companies.
Dr Arlo Brady is Managing Director, corporate at Freud Communications and a fellow at Judge Business School, Cambridge University.
Mark Rose is chief executive of Fauna and Flora International, founded 1903, a proven conservation innovator in over 40 countries.
Prof Callum Roberts, marine conservation biologist at the University of York and one of the pre-eminent experts on marine reserves.
Tom Appleby, lawyer and a director of the Community of Arran Seabed Trust (COAST) which established Scotland's first no take zone.
Alannah Weston is the Creative Director of Selfridges and co-founder of Project Ocean at Selfridges.
The End of the Line
Charles Clover's book The End of the Line: How Overfishing is Changing the World and What we Eat was published in 2004 and quickly became a worldwide success. Described as the definitive book on overfishing, The End of the Line is a groundbreaking expose of how mankind is eating its way through life in the oceans.
The feature film based on this book was released at the Sundance Film Festival in 2009. Directed by Rupert Murray, The End of the Line aims to engage large public audiences about ocean conservation, using as its key example the plight of the bluefin tuna. The film has been shown at 10 Downing Street, the UN general assembly and at meetings of the International Commission for the Conservation of Atlantic Tunas and the UN Convention on International Trade in