There is a major global shortfall in financing nature. Current estimates suggest we need hundreds of billions of dollars every year to halt and reverse biodiversity loss, yet current financing covers a fraction of this need. Public funding remains the most powerful lever for scaling conservation1, but existing finance is insufficient to match the urgency of the crisis. Thus, complementary mechanisms are essential. In particular, the private sector – whose value chains are fundamentally dependent on nature – must play a far greater role.