Historic Campaign

Atlantic Ocean

Four African penguins on a calm big rocky beach walking in a line towards the camera.

Save African Penguins

2024-2025

A successful campaign that drew 40,000 signatures forced the closure of commercial fisheries around six major breeding colonies.

See the petition

Marine Life

Marine protection

Overfishing

The African Penguin has lost 99 per cent of its population in the past century, and is at risk of extinction in the wild within the next 10 years. Less than 50,000 survive, of which there are less than 10,000 breeding pairs. 

As stocks of the sardine and anchovy on which the birds live are reduced by climate change and commercial purse-seine fishing, food deprivation and starvation is contributing to a dramatic decline in African Penguin numbers. 

Blue Marine supported partners SANCCOB and BirdLife SA in the #SaveAfricanPenguins campaign that persuaded the government of South Africa to protect this uniquely loveable seabird. 

Man-made threats

  • Industrial fishing fleets devouring sardine and anchovy.  
  • Noise pollution from shipping and harbour developments in the penguin’s natural habitats. 
  • Around St Croix Island in South Africa’s Algoa Bay a surge in maritime traffic and noise pollution is having a drastic effect on African penguins from this colony. 

Solutions

  • The value of the animal kingdom to South Africa and Namibia is enormous — nature-based tourism is a key part of their economies. 
  • While breeding, the birds remain in a small area around their colonies to attend to egg and chick duties. A ban on fishing around colonies would significantly increase protection, with little impact on fishery yields.  
  • The governments of South Africa and Namibia could also conserve habitats by regulating maritime developments, limiting numbers of vessels, and controlling their speed. 

Campaign success – and hope for African Penguins

In March 2025 a settlement was reached in South Africa, where Blue Marine was supporting the #SaveAfricanPenguins campaign. After months of mounting pressure, a set of highly ambitious terms set out by the conservation NGOs was agreed to by the fishing industry. The South African government will implement closures to commercial fishery around six of the last major breeding colonies of this Critically Endangered species.   

Your support played an important role in this campaign: the petition, hosted by OnlyOne, to ‘Save African Penguins from Extinction’ received more than 40,000 signatures. To everyone who signed and shared we extend our deepest thanks. 

Save African Penguins Video

The recent settlement is a step in the right direction, and these new measures will help avert a catastrophe for the African Penguin. However, continued vigilance is essential. Now that an agreement has been reached, we must ensure these protections are upheld.

Jo Coumbe

Communications Director, Blue Marine Foundation

Campaign stats

  • Total editorial reach: 2.2 billion
  • Total influencer reach through social media: 2,421,612

Stay connected

We respect your privacy. By subscribing to our email list, you agree to our Terms & Conditions.

This field is for validation purposes and should be left unchanged.

Stay connected

We respect your privacy. By subscribing to our email list, you agree to our Terms & Conditions.

This field is for validation purposes and should be left unchanged.