About Blue Marine

Blue Marine Foundation is a conservation charity founded in London in 2010. We work to protect and restore life in the ocean.

Who we are and how we work

The ocean is the world’s largest carbon sink. It provides us with half the oxygen we breathe. It stabilises the Earth’s temperature. It provides food and livelihoods for billions of people around the world.

But it can only perform these vital functions because of the life within it.

Blue Marine is working to press for the creation of effective marine protected areas all over the world.

So far, we have contributed to the protection of over 4.5m square kilometres of ocean.

We at Blue Marine are devoting everything we have to achieving our mission to protect 30% of the ocean by 2030.

To stop draining the ocean of life through destructive and wasteful overfishing, we need to protect at least 30% of the ocean and ensure that the whole ocean is sustainably managed.

When the ocean is effectively protected, life bounces back.

This is good for biodiversity, good for the climate, for communities, and for those who depend on fishing for their livelihoods.

History

In 2004, the journalist Charles Clover wrote the seminal book on overfishing called The End of the Line. In 2009 it was made into an awards-winning documentary, featuring Charles, Directed by Rupert Murray and Produced by George Duffield and Clare Lewis, with Christo Hird and Chris Gorell Barnes as Executive Producers. The film’s success drew global attention to the crisis in our ocean.

In 2010 George and Chris founded Blue Marine Foundation charity to try and solve some of the key challenges identified in the book and film and Charles joined them shortly thereafter. The idea of creating an entrepreneurial charity harnessing many different disciplines – media, technology, journalism, political campaigning and science, as well as marine conservation- was central to the culture of Blue Marine Foundation.

  • Vision

    A healthy ocean, abundant with life, that supports people and climate.

  • Mission

    To secure the effective protection of at least 30 per cent of the ocean by 2030, and the sustainable management of the whole ocean. To support the livelihoods of coastal communities through the recovery of marine biodiversity.

Whenever we have given the ocean time and space, it has recovered on a larger scale than we ever imagined possible.

David Attenborough

Strategic goals

Blue Marine has three strategic goals, which we believe are the most effective way to achieve our mission.

  • Secure effective protection of the ocean

    We secure effectively managed marine protected areas that are closed to destructive fishing and other damaging activities.

  • Tackle overfishing and supporting sustainable, equitable use of the ocean

    We tackle overfishing and other damaging activities. We support low-impact fishing and encourage a transition to fishing which benefits local economies and coastal communities without destroying the ocean.

  • Restore vital ecosystems

    We restore marine habitats to revive and protect vulnerable and threatened species.

We started Blue Marine to address the world’s largest solvable problem – the crisis in the ocean. I remain as convinced as ever that this is the one big thing we can fix, and that if we have a vibrant healthy ocean, we stand a chance against the climate emergency.

George Duffield

Blue Marine Foundation Cofounder and Trustee

Our values

We are brave, innovative and
pioneering

We are compassionate, supportive and responsible.

We operate in a spirit of fairness.

We work without bias, with integrity, accountability and transparency. We show respect for all people we encounter.

We show respect for all people we encounter.

We collaborate – with other organisations, NGOs and local communities.

Strategies for change

Achieving successful ocean conservation is complex. Every situation and location is different and requires a range of tools and techniques to research, engage, finance and deliver.

Blue Marine has eight specialist in-house teams : Legal, Policy, Investigations, Science, Climate, Economics, Media and Education. If Blue Marine is an octopus, these are the tentacles on which it relies.

The units support our individual projects, but also catalyse systematic change in their own right by challenging the way the ocean is understood and governed.

  • Blue Climate

    Demonstrates and quantifies the value of the ocean in mitigating climate change and ensures that the market for blue carbon develops in an equitable way which supports biodiversity.

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  • Blue Economics

    Quantifies the real cost of destructive fishing and develops new ways of directing capital towards ocean protection and restoration.

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  • Blue Education

    Inspires in all ages a love of the ocean through engaging, imaginative materials and training programmes.

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  • Blue Investigations

    Researches, exposes and combats harmful and unsustainable practices affecting the ocean.

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  • Blue Legal

    Challenges breeches of the law in habitat destruction, illegal fishing misuse of the marine environment, holds companies and governments to account.

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  • Blue Media

    Raises awareness of ocean conservation using articles, films and social media campaigns to engage either specific audiences or the wider public.

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  • Blue Policy

    Engages with decision-makers to implement existing policies and alter policy to deliver sustainable fishing and marine protection.

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  • Blue Science

    Provides Blue Marine with a strong scientific foundation to strengthen the case for marine conservation, monitors and quantifies our impact and scopes new ocean technologies.

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Our policies

View or download our policies here

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