If you’ve spent any time in the corporate or NGO world, you know the “incremental” trap. We celebrate 2% gains while the system we’re trying to save is heading South at 100mph.
Clare Brook reached that breaking point in 2014. After 24 years in sustainable finance-pioneering ESG before it was a buzzword – she realised that moving the dial “gradually” through investor engagement wasn’t just slow; it was running out of time. She didn’t just want to nudge the needle; she wanted to change the instrument.
Today, as CEO of Blue Marine Foundation, she leads one of Europe’s most ambitious marine conservation groups. In the latest episode of the Ocean Collaborations podcast, Clare breaks down what it actually looks like to lead transformational – not just incremental- change in our waters.
Clare Brook said, “We have to stay the course, fixed on the horizon and not be put off by the noise.”
Listen to the podcast here:
