It started six years ago when Shaha Hashim began seeing posts across social media: Vulnerable and protected species were being fished throughout the atoll islands of the Maldives, and some were even turning up in fish markets.

This included animals like the giant clam (genus Tridacna), Napoleon wrasse (Cheilinus undulatus), and even species of parrotfish (subfamily Scarinae).

With Blue Marine Foundation, MRR launched an educational campaign over social media: #FishForTomorrow. Their goal was to broadcast information about the important ecological roles of the different species that were starting to show up in markets. They posted facts about parrotfish life spans, the amount of sediment they produce, and how they help make room for baby coral.

Read the article in Monga Bay here.