From stories below the waterline to campaigns for change, Blue Media works with almost every project and unit in the organisation, and alongside numerous partners and local communities around the world. We tell the stories of the ocean through national and global press editorial, through innovative visual media, and by running media campaigns.
With the global moment of reckoning brought about by OCEAN with David Attenborough, 2025 was a seismic year for Blue Media. Hosting the film’s world premiere made us part of a collaboration that reached billions and helped catalyse political action on bottom-trawling around the world. We used the moment to launch #TheBottomLine, supported by Blue Marine ambassadors Stephen Fry and Theo James, and are awaiting a government decision on effective protection in English marine protected areas.
All this came after the success of our campaign #SaveAfricanPenguins, and the launch of our film The Great UK Fishing Scandal to coincide with Blue Marine’s day in the High Courts of Justice. Elsewhere we supported the fisherman’s shanty Coast Town, which highlighted the plight of small-scale coastal fishers. We also raised a flag at the mid-way point of the Ocean Decade by releasing the film The Race to 30×30 with Sylvia Earle and showcased another film at the UN Ocean Conference to celebrate the protection of St Helena.
Ambassador engagement reached new heights when Mercedes F1 driver George Russell was announced as a Blue Marine ambassador and auctioned his racing helmet in support of our projects, strengthening a year defined by creativity, influence and tangible conservation impact.
With 2,500 pieces of earned press media throughout the year, Blue Marine secured an editorial reach of well over 10.5 billion. More than a quarter of a million people now follow Blue Marine on our social channels (we invite you to join us!), reaching more than 8 million people in 2025.
